The use of social networks is now an essential part of any marketing plan. It’s benefits are so great that you’re missing out on a tremendous marketing opportunity if you’re not implementing any for your business. 

If small business enterprises are aware about the importance of social media, and are now implementing it in theirs even in a small way.  How much more would it be to you if you have the means to go full blast on it. 

To give a little bit more clarity. Here are 4 advantages of social media marketing that you need to consider as a business owner:

Increased brand awareness

More than 90% of marketers cite social media as a major marketing tool, and that is only one of its many advantages. Having a social media platform for your business increases your brand recognition. 

Even your employees, business partners, and sponsors can "like" and "share" your page or post. And it costs totally free to do so!

Higher conversion rates

By humanizing your business online, you can give your business a positive impression. A brand becomes personified when it interacts with social media by sharing content, commenting, and posting status updates. 

And because of that, people prefer to do business with other people, rather than companies. Thus bringing higher conversion rates for your business, and repeat customers. 

Improved brand loyalty

Almost every business aims to develop a loyal customer base. It is vital that businesses engage with consumers regularly and begin building relationships with them, as loyal customers often lead to brand loyalty.

That being said, social media is not just about promoting your brand's products. Studies show that millennial customers are 62% more loyal to brands that directly engage with them on social media. Better take advantage of this target market in this generation. 

Cost Effective

Billboards and airtime on TV and radio cost a lot more than what you could possibly spend if you took the alternative route, which is social media marketing. But the return on investment can be great depending on your effort to show up on your feeds. 

Pro tip: Start small if you want to do paid ads on Social media. This way you’d be able to see what to expect at least. Eventually, you will be able to fine-tune your strategy and increase your budget. The time and money you spend on conversion rate optimization can result in your investment yielding a significant return.