Running a small business means constantly trying to stand out to customers. Using social media in business can maximize customer engagement and attract new customers.

And in order for the small business to thrive in this new economy, they need to do the following: 

Be present in an online platform

There are several social media platforms out there. From Facebook, LinkedIn, Instagram, Pinterest, even Youtube. 

Choose to have at least two platforms to which you can be present. This way you can also gauge which platforms will generate you more following. If both platforms work, consider adding another. The more people you reach out the faster you can dominate with your brand. 

Humanize your profile

Be real as could ever be. 

Share your message to the world. Share something that people can resonate with. It’s inspiring this way. 

The more human you are at keeping it real with your struggles and your wins make you human enough even though people don’t see you anywhere else yet except on a social media platform. Even as an Avatar. 

Build rapport with your audience 

Your online platform can be as boring as it can be if you keep posting but you’re not engaging. In this day and age, let your social media speak and connect with others, the way you would connect with people in real life. 

This will humanize your profile and will generate you new audiences and keep old followers up to date about you and your offer. 

Want to know a secret? 

As a small business, you have more advantage in social media than the big ones. 

This is because social media is mostly effective when you engage. And because big companies represent a bigger entity, people may look up to them, but they’d rather speak with a real human behind the computer. 

In order to resolve this, big businesses would hire social media strategist and managers to help them with social media for their engagement so that they can reach out to  because big companies can’t do 

So take advantage of being a start up if you are one. When you decide to start building your brand on social media, it’s important that you should have an engaging mindset. This way you can win followers and potential clients and customers over and really grow your business big.