In business coaching and infopreneurship sometimes, finding an appropriate price point for your product or service is a challenge, especially when you are a beginner in this niche. 

However, it is essential that both customers and your company should both benefit from the pricing.

Here are some easy tips I can provide to help you with pricing for your products and services.

First step is to consider who your customers are. 

Are they start-ups? Do they already have an ongoing business as a medium enterprise? Or are they the ones who can afford your high ticket membership offer? 

Determining these factors will help you gauge and qualify the types of clientele you’ll be serving. And you’ll price your service based on first and foremost the quality of service you provide and second is to qualify the kind of clients who will do anything to afford your service. 

Secondly. You also have to decide what to charge for? 

There are business owners who charge based on output but the downside of it is the results it can provide your business. 

Is it going to increase the leads for your business? Is it going to convert more customers from among your audiences? Is it going to retain repeat customers for your business? 

That being said, value pricing is highly recommended by intelligent businessmen. Because those who understand this principle have more respect for the effort you put in to help their business grow. This way, you can also gauge your clients how committed they are to grow their business with you in it. 

As a business owner myself, I understand that putting up a capital for your business and minding your overhead expenses is very important. Especially when you’re a star-up. However, when developing and marketing my products and services. I do have a routine to qualify my clients first. This way they will be able to see that I am invested in their business as much as they are. 

This brings a lot of difference about how I work, how I build credibility and the ethics behind my team. 

Always have an aim to provide the best service that you can. The one that can help provide desired results for your clients!