Let’s talk about the elephant in the room. 

We all know it’s there, our family members and friends use it. We even use it ourselves, though we’re not the ones operating on the backend end system of it. Nevertheless it is the most powerful tool in building your business today. 

I’m talking about social media marketing. 

Let’s face it, even executives react with fear and confusion, if you talk to them about leveraging the power of social media for their business and building their brand. And one of their deepest reasons is that most of them don’t know where to get started with it, as a tool to help them market and grow their brand. 

To those who are familiar, they would say that it takes too much of their time spending in front of the computer and they just don’t have that luxury. They’d rather talk to potential clients out there. 

Some aren’t sure how it actually works. While others don’t believe they can use this modern day tool because they think that their business is too small for it. 

Others are confused why there are too many different platforms to learn. and they are just simply scared to try.

If this is the case for you, then it’s time to really learn what it takes to develop an effective social media marketing strategy and you only have to remember 3 things for its success.

Be authentic

Social media may have all sorts of true and false information out there. However, when it comes to building a following, nothing beats authenticity. 

Keep posting captions that are valuable to you. Be clear with the message you are communicating to your target audience. Be not afraid of those who will unfollow. Embrace the idea that people love your presence on social media and just keep it up.

Be consistent with your message

Now that you’ve established yourself on social media, it’s important that you’re also consistent. 

Who you are online, should be consistent with what your audience see offline if they get to meet you. The more real you are, the more people will resonate with you, like you, even love you. This is how you establish that trust between you and your audience. 

Doing this will make you a likable influencer. Keep showing up!

Engage with your audience

Big plus to this! 

Even when you’re online, it’s important that you engage with the people who are commenting on your post. Allot a certain time in the day to just connect where you comment on a post, or comment on a comment. 

Doing this allows you to have omnipresence all over social media, and give you the opportunity to have a wider reach. 

It’s a great strategy to build your brand to explode your business.