Landing pages are one of the most sought after business marketing strategies in the present times where most of the businesses are already transitioning to digital solutions.

But what exactly is a landing page? And why should you incorporate it in your business?

First, let’s define it!

According to Unbounce, one of the leading business landing page providers today, "a landing page is a stand-alone page that is created specifically for marketing or advertising campaigns.
It is where a visitor 'lands' after clicking on a link in an email, or an advertisement on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.”

Unbounce further explained that unlike web pages, which typically distract the visitors from the main goal of  buying immediately and encourage them to explore and wander through the pages, landing pages, on the other hand, are designed with a single focus or goal, known as a call to action (or CTA, for short).

Primarily, a landing page is the next phase where customers become potential buyers.

These are the couple of reasons why you should build a landing page for your business.

Products/Service-Centered Approach 

As opposed to a website, landing pages are often used to promote only a single product or service on fewer links, thus making it a straight-forward solution for businesses.

Community List Builder

If you are having a hard time generating leads for your business, landing page is definitely the way to go.

When visitors are redirected to a landing page, oftentimes, there will be a small slider that automatically pops up for the purpose of collecting names and emails.

People who have dropped their personal information can now become your potential buyers

Higher Conversion Rate

Probably, the most important purpose of the landing page is to increase conversion rate for businesses and lower the cost of acquiring a lead or sale.

Landing pages are specifically built to attract more customers and make more money for businesses.

If you are a new business owner or if you’re still planning to build one, you should definitely consider adding it to your business arsenal.