Let's say you own a motivational and public speaking business, and your services include a variety of professional public speaking engagements, teaching about branding and book writing. 

Apart from this, you’re also a savvy inbound marketer, so you built a website with contents that has all things business related in your chosen niche. 

You put up a blog, and people read them. Apart from your public speaking and coaching business, you also have other offers, like knowledge brokership and complimentary consultation calls. On top of that, you’re also selling merch on your site, with your own branding and logo. 

Now let's say an aspiring motivational and public speaker was looking for a mentor, and he came across your webpage. He's been looking around for quite a while now. Reading from one of your blogs, and seeing the button at the bottom that says click here to schedule a complimentary one-on-one consultation call, and do as what was indicated in the text. 

This is where the landing page comes in. It will provide him compelling information and details about what he can expect from the free consultation call. It would also convince him why he should book it and once he hit that submit button… Voila! He becomes a qualified lead for your business!

After that this person will also be followed up regarding the appointment through the email autoresponder of your business, making sure that you are engaging as much with everyone on your email list as this pool of people can soon turn into your paying clients. 

The little story above has just explained the importance of landing pages in your digital business. 

This era that we live in is amazing. You just have to know the right tools to use, know when to use it, and when you hit the nail on the head.  Expect to serve more clients and customers all because of a well, targeted and fully optimized landing page. 

My friend, by reading this blog, you’ve just unraveled the reason why you would also need one for your business. 

If you need one now, don’t hesitate to talk to one of our consultants, and we’d love to help provide you with more information, or help you get set up when you’re ready. 

No harm in trying and our initial consultation is free!